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Onboarding creates your organization, first brand, and initial marketing context.

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Choose your workspace type

Select a direct workspace when you are marketing one organization. Select an agency workspace when you manage work across client brands.

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Add your first brand

Enter the brand website and your profile details. Lantern uses the website to prepare draft context, including a description, industry, topics, competitors, and tracked prompt ideas.

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Review generated context

Generated context is a starting point, not an approved fact set. Review and correct the brand name and website, description and positioning, products or services, audience and voice, competitors, topics, and prompt ideas.

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Connect data when ready

Search Console, Analytics, and CMS connections are optional during onboarding. Connect them later from Settings if another owner needs to approve access.

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Agency onboarding

Agency workspaces separate client brands while giving authorized agency members portfolio access. Add client users only after the client workspace and access level are ready.