Create your account
Go to app.asklantern.com and sign up with your work email. You’ll receive a confirmation email — click the link to verify and you’ll land on the Home screen.Set up your first brand
A brand represents one website or product you’re marketing. All analytics, agents, and content are organised around brands.1
Go to Brand Kit → Brand Book
Click Brand Kit in the left sidebar, then select Brand Book.
2
Click New Brand
Fill in your brand Name, Website URL (e.g.
https://acme.com), and an optional Description.3
Click Create
This unlocks Visibility Analytics, SEO, Content, and citation tracking for that brand.
You can create multiple brands in one workspace — useful for agencies or companies managing several products.
Connect your integrations
Connect these on day one to get the most out of Lantern:
Go to Settings → Integrations to connect. See Integrations for step-by-step instructions for each tool.
What to do first
1
Run an AI visibility analysis
Go to Analytics → AI Visibility, select your brand, and trigger an analysis run to get a baseline visibility score.
2
Check your Search Console data
Go to SEO → Search Console to see which queries are already driving traffic to your site.
3
Try the Home chat
On the Home page, type “Write a blog post on [your topic]” and let Lantern plan and execute it end-to-end.