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The AI Visibility page is your brand’s analytics hub for AI-powered search. It shows how often your brand appears when buyers ask questions relevant to your category across ChatGPT, Claude, Perplexity, and Gemini.

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AI Visibility score

Your AI Visibility Score is a 0–100 measure of how prominently your brand appears in AI-generated responses. The score is calculated by submitting buying-intent prompts to multiple AI models and measuring whether your brand is mentioned, how prominently, and in what context. Score card shows:
  • Current score (0–100)
  • Delta vs the previous period
  • Trend chart over time

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AI Rankings table

Below the score chart, the rankings table shows:
  • Your brand’s rank — where you appear in AI-generated responses vs competitors
  • Competitor comparison — how your score compares against brands you track
  • Rank delta — whether you moved up or down since the last analysis

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Top Sources

The Top Sources section shows which third-party domains AI models cite most often when answering questions about your category. Use this to identify which publications, review sites, and platforms have the most influence over AI responses — and whether your brand has coverage there.
If your score is rising but AI referral traffic isn’t, it suggests AI models mention you but don’t link to you — a content and structured data problem worth investigating with the Citations page.

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Running an analysis

Click Run Analysis to trigger a fresh visibility scan. Results populate all four tabs: Visibility, Traffic, Citations, and Search Console.