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title: “Traffic” description: “Review website activity from a connected Google Analytics property, including AI referrals.” Traffic shows website activity from the connected Google Analytics property, with emphasis on referrals from AI assistants and answer engines.

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Requirements

Connect Google Analytics and select the correct property. Data availability and attribution depend on the source values recorded by that property.

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What to review

  • Total sessions and movement over the selected period.
  • AI referral sessions.
  • Landing pages.
  • Acquisition sources.
  • Geographic and engagement context where available.
AI referral classifications are based on recorded referral information. They do not capture every influence that occurred before a visit.