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Brand Kit contains the approved context Lantern uses to understand and represent a brand.

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Brand foundations

Maintain the name, website, description, industry, size, aliases, audience, value proposition, products, and positioning.

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Voice and writing

Define persona, tone, writing style, preferred language, words to avoid, and approved examples.

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Market context

Review competitors and topics used for analytics, research, and planning.

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Visual preferences

Manage colors, fonts, logos, and presentation defaults where available.

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Archiving a brand

The current Delete action archives the brand workspace. It does not represent immediate permanent deletion of every associated record. Contact support for data-deletion requests until a dedicated deletion workflow is documented.