What LanternIQ can do
LanternIQ can:- Answer a concise marketing question.
- Investigate using read-only evidence.
- Prepare a measurable marketing initiative for review.
- Record a strategic decision for review.
- Start a bounded specialist for a requested deliverable.
- Direct you to a dedicated workspace for actions that need one.
How investigations work
When a question depends on current data, LanternIQ reviews the smallest relevant evidence set. The conversation shows progress, reviewed sources, unavailable sources, and the resulting recommendation. Evidence can include approved brand context, AI visibility, citations, Search Console, Analytics, knowledge bases, pages, and web research.How execution works
LanternIQ coordinates work but does not perform every task itself. A specialist owns substantial deliverables such as articles, briefs, audits, presentations, or trust reports. Reversible internal work can start when your request is clear. External or irreversible actions use a dedicated workflow and review boundary.What LanternIQ does not do directly
LanternIQ does not directly:- Publish content live.
- Send outreach or notifications.
- Activate advertising spend.
- Change integration settings.
- Delete customer data.
- Bypass approval requirements.