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Citations shows the sources referenced in tracked AI answers.

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Source categories

  • Owned: pages on the active brand’s domains.
  • Competitor: pages associated with configured competitors.
  • Independent: publications, communities, directories, and other external sources.
Keep these categories separate when comparing performance.

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Use citation evidence

Look for owned pages that already earn citations, competitor pages influencing answers, and independent sources that shape category trust. A citation opportunity is a prioritization signal, not a guarantee that outreach or new content will produce a citation.