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The Brand Book is where you create and manage the brands in your workspace. Each brand stores all the context Lantern needs to produce accurate, on-brand outputs.

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What a brand stores

  • Name and Website URL
  • Description — used as context for every AI run involving this brand
  • Voice and tone guidelines
  • Competitor list — domains Lantern tracks for gap analysis and citation monitoring
  • Topics — keyword focus areas that inform content planning

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Creating a brand

  1. Click New Brand
  2. Enter the brand name, website URL, and optional description
  3. Click Create

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Editing a brand

Click into any brand card to edit all fields inline. Changes apply to all future agent runs for that brand.

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Deleting a brand

Click ⋯ → Delete. All associated data — visibility scores, citations, and SEO data — is permanently removed.
Most analytics pages default to your first brand. If you manage multiple brands, use the brand selector at the top of each page to switch context.