Step-by-Step
1
Go to the Overview Page
From the left-hand menu, select Overview.This page provides a snapshot of your brand’s performance across all tracked AI platforms.
2
Review the Visibility Chart
At the top of the page, you’ll see a visibility chart showing how your brand performs across the generative engines Lantern tracks.This chart shows visibility trends over time, helping you understand where your brand is gaining or losing attention.
3
Check the Brand Ranking Table
On the right side of the page, you’ll find the Brand Ranking Table.This compares your brand’s visibility against competitors within the same category.It’s useful for identifying your relative position and tracking changes over time.
4
Explore Citations and Snippets
Below the visibility chart and ranking table, you’ll find the Citations section.Here, Lantern displays URLs cited from AI-generated answers that mention your brand.These citations help you see what content shapes AI responses about your brand.
5
View Topics Where Your Brand Is Mentioned
Further down, you’ll see a list of Topics where your brand appears.This helps you understand the contexts and conversations where AI platforms are referencing your brand — for example:
- Product comparisons
- Industry trends
- Thought leadership areas
By reviewing this page regularly, you’ll get a clear picture of your brand’s presence across generative engines and the narratives forming around it.
Next: Export Your Data
Learn how to create and share reports with your team.