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Lantern helps brands understand how they appear in AI-generated answers. As more people turn to tools like ChatGPT, Perplexity, or Gemini to ask questions, those AI responses are becoming an important way for consumers to discover and evaluate brands. Lantern gives marketing teams the data and insights they need to see how their brand is represented across these platforms. It shows when and how your brand appears in AI answers, measures your visibility compared to competitors, and helps you improve how AI systems talk about your brand.

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What Lantern Does

In simple terms, Lantern is an AI search analytics and optimization platform. It helps you manage how your brand shows up when people ask questions in AI tools.

Track AI Visibility

Monitor how often your brand appears in AI-generated responses across platforms.

Competitive Analysis

See how your visibility compares to competitors in your industry.

Source Citations

Understand which sources AI systems use when discussing your brand.

Sentiment Tracking

Measure the tone and perception of your brand in AI answers.

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Why It Matters

As AI-powered search continues to grow, traditional SEO strategies alone aren’t enough. Lantern helps you optimize for this new landscape where AI systems curate and generate answers, not just list links.
Ready to get started? Check out our Key Concepts to learn the fundamentals.
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