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GEO (Generative Engine Optimization)

GEO stands for Generative Engine Optimization. It’s the process of improving how your brand appears in answers generated by AI systems such as ChatGPT, Perplexity, Gemini, and others. Just as SEO focuses on optimizing for traditional search engines, GEO focuses on visibility within generative engines — tools that create full-sentence answers instead of listing links.
Lantern provides the insights you need to understand, measure, and improve your GEO performance.

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AI Visibility

AI Visibility measures how often and how prominently your brand appears in AI-generated responses. It’s similar to search visibility in SEO, but centered on how AI systems mention or recommend your brand when users ask questions. High AI visibility means your brand consistently shows up in relevant AI answers.

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What Affects AI Visibility

  • Quality and authority of content sources
  • Relevance to user queries
  • Brand presence across trusted platforms
  • Recency and accuracy of information

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Citations

Citations show which sources AI systems rely on when generating answers about your brand or category. Lantern tracks these citations so you can see which websites, publications, or data sources are shaping your brand’s representation in AI-generated content.

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Why Citations Matter

Understanding citation patterns helps you:
  • Identify influential sources about your brand
  • Discover content gaps to fill
  • Build relationships with key publishers
  • Strengthen your brand’s authoritative footprint

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Sentiment

Sentiment analysis captures the tone and perception of your brand within AI-generated answers — whether it’s positive, neutral, or negative. Tracking sentiment helps you understand how AI platforms describe your brand and identify areas where you might want to influence or improve that narrative.

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Sentiment Categories

AI responses that highlight strengths, benefits, or favorable aspects of your brand.
Factual, objective mentions without strong positive or negative framing.
Responses that mention concerns, criticisms, or unfavorable comparisons.

Next: Setup Your Account

Learn how to set up Lantern and start tracking your brand’s AI visibility.
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