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Purpose

Help CMOs understand how AI mentions reflect brand perception and influence public relations priorities. AI-generated answers are becoming a primary source of brand discovery and evaluation. CMOs who monitor and optimize their brand’s AI visibility can shape public perception proactively and guide PR strategy with data-driven insights.

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Best Practices

Monitor sentiment in AI-generated answers to gauge how the brand is perceived in real-time.Action Steps:
  • Check sentiment distribution across platforms
  • Identify topics with negative sentiment spikes
  • Compare sentiment trends with traditional media coverage
Real-time sentiment tracking allows you to respond quickly to perception shifts.
Ensure PR campaigns focus on topics where your brand already has visibility or where you want to build presence.Action Steps:
  • Map your PR calendar to high-visibility topics in Lantern
  • Create content that reinforces positive narratives
  • Time announcements to coincide with trending conversations
This maximizes the impact of your PR efforts by aligning with existing attention.
Proactively generate content to shape AI responses in areas where your brand is underrepresented.Action Steps:
  • Review competitor visibility to find gaps
  • Create authoritative content for underserved topics
  • Publish on high-authority sites that AI engines cite
Filling gaps ensures your brand appears in relevant conversations before competitors do.
Use competitor AI visibility data to benchmark your PR performance.Action Steps:
  • Compare your visibility score with top competitors
  • Identify where competitors are outperforming you
  • Learn from their successful topics and narratives
Competitive benchmarking reveals opportunities and validates your strategy.

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Key Metrics for CMOs

Track these metrics in Lantern to measure PR effectiveness:
  • Visibility Score - Overall brand presence in AI answers
  • Sentiment Distribution - Positive vs. negative mentions
  • Topic Coverage - Number of relevant topics where you appear
  • Citation Quality - Authority of sources citing your brand
  • Competitor Gap - Your visibility relative to key competitors

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