What is robots.txt?
Therobots.txt file tells search engines and AI crawlers which parts of your site they can access and index. Optimizing this file is crucial for AI search visibility.
Why It Matters for AI Search
AI platforms like ChatGPT, Perplexity, and Claude use web crawlers to discover and index content. A properly configuredrobots.txt ensures:
- ✅ AI crawlers can access your important content
- ✅ You control what gets indexed
- ✅ You prevent crawling of sensitive or duplicate content
- ✅ You optimize crawl budget for high-value pages
AI Crawler User Agents
Here are the main AI crawler user agents you should allow:Best Practices
Allow AI crawlers to important content
Allow AI crawlers to important content
Ensure AI bots can access your key pages:
Block sensitive areas
Block sensitive areas
Prevent AI from indexing private or duplicate content:
Include your sitemap
Include your sitemap
Help crawlers find all your content:
Optimize crawl budget
Optimize crawl budget
Direct crawlers to your most important pages first:
Example robots.txt for AI Search
Here’s a complete example optimized for AI search visibility:Testing Your robots.txt
Check syntax
Use Google’s robots.txt Tester to validate syntax
Common Mistakes to Avoid
Blocking AI crawlers
Don’t accidentally block AI bots with overly restrictive rules
No sitemap reference
Always include your sitemap URL to help crawlers discover content
Blocking important pages
Ensure your best content is accessible to AI crawlers
Syntax errors
Test your robots.txt file - syntax errors can block all crawlers
Next Steps
Configure your sitemap
Learn how to create an optimized sitemap for AI discovery
