> ## Documentation Index
> Fetch the complete documentation index at: https://docs.asklantern.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Who Lantern is for

> Lantern is built for marketing teams that need to win AI and organic search without growing headcount.

<Card title="Marketing Leadership" icon="briefcase">
  **CMO · VP Marketing · Head of Marketing · Head of Growth**

  You need to scale pipeline without scaling headcount. Your current tool stack is fragmented, CAC is rising, and AI search is reshaping how buyers discover products — fast. Lantern gives your team the leverage to compete in that environment without adding bodies or budget.
</Card>

<Card title="Growth & SEO Leaders" icon="chart-line">
  **Head of Demand Gen · VP Growth · SEO Director · Content Director**

  You own traffic and pipeline, and you're already hitting the ceiling of what your current SEO and content stack can do. AI search is both a threat to your existing rankings and the biggest acquisition opportunity in years. Lantern is built for exactly this moment — giving you the tools to act on it at scale.
</Card>

<Card title="Day-to-Day Operators" icon="user">
  **SEO Managers · Content Marketers · Growth Marketers · PR Managers · Performance Marketers**

  You're the ones doing the work. Research, briefs, writing, optimising, publishing — across Ahrefs, Notion, a CMS, and whatever else your team has stitched together. Lantern replaces that entire loop with a single agent-driven workflow. You describe the goal, the agent executes it end-to-end, and you review before anything goes live.
</Card>

## What each role uses Lantern for

| Role                 | Primary use                                                           |
| -------------------- | --------------------------------------------------------------------- |
| CMO / VP Marketing   | Visibility into AI search performance; exec-level reporting           |
| Head of Growth       | AI citation monitoring, competitor gap analysis, pipeline attribution |
| SEO Director         | Site audits, crawl reports, keyword research, content briefs          |
| Content Director     | End-to-end content pipelines from keyword to published article        |
| Growth Marketer      | Landing pages, competitor gap analysis, Google Ads copy               |
| PR Manager           | Press releases, journalist pitches, executive briefings               |
| Performance Marketer | Ad copy, campaign structure, targeting briefs                         |