> ## Documentation Index
> Fetch the complete documentation index at: https://docs.asklantern.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Onboarding

> Create your account, set up your first brand, and connect your integrations.

## Create your account

Go to [app.asklantern.com](https://app.asklantern.com) and sign up with your work email. You'll receive a confirmation email — click the link to verify and you'll land on the Home screen.

## Set up your first brand

A brand represents one website or product you're marketing. All analytics, agents, and content are organised around brands.

<Steps>
  <Step title="Go to Brand Kit → Brand Book">
    Click **Brand Kit** in the left sidebar, then select **Brand Book**.
  </Step>

  <Step title="Click New Brand">
    Fill in your brand **Name**, **Website URL** (e.g. `https://acme.com`), and an optional **Description**.
  </Step>

  <Step title="Click Create">
    This unlocks Visibility Analytics, SEO, Content, and citation tracking for that brand.
  </Step>
</Steps>

<Note>
  You can create multiple brands in one workspace — useful for agencies or companies managing several products.
</Note>

## Connect your integrations

Connect these on day one to get the most out of Lantern:

| Integration                  | What it unlocks                                               |
| ---------------------------- | ------------------------------------------------------------- |
| Google Search Console        | Keyword rankings, impressions, and clicks in the SEO pages    |
| Google Analytics (GA4)       | Total traffic and AI referral attribution on the Traffic page |
| WordPress / HubSpot / Sanity | Direct publishing from agents to your CMS                     |

Go to **Settings → Integrations** to connect. See [Integrations](/settings/integrations) for step-by-step instructions for each tool.

## What to do first

<Steps>
  <Step title="Run an AI visibility analysis">
    Go to **Analytics → AI Visibility**, select your brand, and trigger an analysis run to get a baseline visibility score.
  </Step>

  <Step title="Check your Search Console data">
    Go to **SEO → Search Console** to see which queries are already driving traffic to your site.
  </Step>

  <Step title="Try the Home chat">
    On the Home page, type "Write a blog post on \[your topic]" and let Lantern plan and execute it end-to-end.
  </Step>
</Steps>