> ## Documentation Index
> Fetch the complete documentation index at: https://docs.asklantern.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Kit

> Maintain the approved brand context Lantern uses for analysis and marketing work.

Brand Kit contains the approved context Lantern uses to understand and represent a brand.

## Brand foundations

Maintain the name, website, description, industry, size, aliases, audience, value proposition, products, and positioning.

## Voice and writing

Define persona, tone, writing style, preferred language, words to avoid, and approved examples.

## Market context

Review competitors and topics used for analytics, research, and planning.

## Visual preferences

Manage colors, fonts, logos, and presentation defaults where available.

## Archiving a brand

The current Delete action archives the brand workspace. It does not represent immediate permanent deletion of every associated record. Contact support for data-deletion requests until a dedicated deletion workflow is documented.