> ## Documentation Index
> Fetch the complete documentation index at: https://docs.asklantern.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Book

> Define and manage every brand in your Lantern workspace.

The Brand Book is where you create and manage the brands in your workspace. Each brand stores all the context Lantern needs to produce accurate, on-brand outputs.

## What a brand stores

* **Name** and **Website URL**
* **Description** — used as context for every AI run involving this brand
* **Voice and tone guidelines**
* **Competitor list** — domains Lantern tracks for gap analysis and citation monitoring
* **Topics** — keyword focus areas that inform content planning

## Creating a brand

1. Click **New Brand**
2. Enter the brand name, website URL, and optional description
3. Click **Create**

## Editing a brand

Click into any brand card to edit all fields inline. Changes apply to all future agent runs for that brand.

## Deleting a brand

Click `⋯` → **Delete**. All associated data — visibility scores, citations, and SEO data — is permanently removed.

<Note>
  Most analytics pages default to your first brand. If you manage multiple brands, use the brand selector at the top of each page to switch context.
</Note>